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Aspects of Building Trust

By Guy Kawasaki from Stanford University in BUSINESS , STARTUPS

Summary
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Analytics

Entrepreneur and author Guy Kawasaki steps through companies that built their success on trust, and offers insights on the role of trust in relationships and individual attitudes. Kawasaki urges individuals to be "bakers," meaning trustworthy individuals seeking to create larger pies to share in the world. He also describes the value in building trust by "defaulting to yes."

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